East Coast A.F. and proud of it.

Well, it took us long enough to come up with this idea. But now it's here, and we know you'll love it. Rep your East Coast roots proudly! Plus, people won't have too wonder what your accent is about...

We know it's never hard to pick out a Maritimer anywhere. We're the warm, friendly, fun ones in any given setting, I think? But you can make yourself a little easier to spot with this new hat. (Plus it's super comfy and shipping is free.)

Designed on the Island. Embroidered in Canada. Only available online.

We're a small company based in Summerside, PEI. The East Coast is what we live and breathe, and what we know. We know that you care about where the things you buy come from, so we have partnered with a Canadian company to produce your hat.

Each hat is embroidered when you order it - you won't find these hats in any stores.

Comfortable. Ethical. Better for the planet.

Your hat comes from a producer, Yupoong/Flexfit, which means that no sweatshop or child labour went into making it, and that they take steps to reduce their environmental impact.

Looking for a classic baseball cap?We’ve got you. The Flexfit premium wool blend has a closed back with a stretch fit (83% acrylic, 15% wool and 2% PU spandex) and comes in two sizes - small/medium and large/extra large. The extra large fits my big head!